Peter-Lucas Jones

Peter-Lucas Jones is Chief Executive of Te Hiku Media and an internationally recognised leader in Indigenous data rights, language revitalisation and artificial intelligence. Under his leadership, Te Hiku Media has become a global leader in Indigenous language technology, developing tools grounded in Māori ownership and governance of data and digital infrastructure. Peter-Lucas was named to TIME’s 100 Most Influential People in AI in 2024 and received the Te Tihi Award at the 2025 Taitokerau Māori Business Awards. He also serves as Chair of Te Rūnanga Nui o Te Aupōuri and Te Whakaruruhau o Ngā Reo Irirangi Māori.